Los Angeles Times
Tuesday, May 22, 2012
LOS ANGELES — American Express has created a card that rewards FarmVille users with virtual cash for their real-world purchases.
Users of the hit social media game can begin signing up for the FarmVille card starting Tuesday. The card is part of American Express' prepaid Serve platform.
But this card is not like your typical credit card. Signing up for the thing is a game in itself.
FarmVille users interested in the card, which can earn them up to 360 Farm Cash, first have to visit a Serve farm within the virtual game and then plant a Serve Money Tree on their farms, according to the website AllThingsD.com. Once they've done that, the process gets a little more normal as users must register for the card and wait for it to arrive.
The card rewards FarmVille users when they sign up, when ...