By Darrell Smith, McClatchy-Tribune Newspapers
Friday, December 31, 2010
SACRAMENTO, Calif. — Employers want their employees to be more productive. They want to be able to identify talent and put it to its best use. • Employees have ideas and want to contribute, but they're shuttling from meeting to meeting, digging out from under e-mails, lost in the cubicle farm.
Palo Alto, Calif.-based Jive Software is among the companies that see a solution: using the tools of social media — blogs, online discussion groups and wiki documents among them — to change how businesses communicate and work.
And now Jive, a $30 million firm and a leader in social media software for business, has partnered with Sacramento social media marketing and consulting firm C7 Group.
The partnership with Jive is a huge step for C7 Group co-founders Jeff Marmins and Mark Bean. Their three-person company — the two founders and marketer Robert Mees ...